The Pink Hummingbird Project was created in honor of my mother who fought one hell of a battle with breast cancer.
Proceeds from the sale of the Pink Hummingbird Project Collection go toward the funding of care packages and gift cards for cancer patients in her honor.
Thank you for your support and remember "No one fights alone."
XO, Natalie
Shopping With You In Mind
Every item at Finery starts with a simple question from Natalie, our owner: “Will this make her feel effortlessly confident?” That’s the heart of how each piece is chosen. Natalie personally hand-picks every style you see—traveling to markets, studying trends, and most importantly, keeping you in mind.
At Finery, we believe in building a wardrobe that works for real life—pieces that are as easy as they are elevated. The New Arrivals are a mix of modern trends and timeless classics: cozy knits you’ll live in, dresses that feel like instant confidence, and tops you’ll reach for on repeat.
This isn’t fast fashion—it’s a thoughtful collection curated to help you feel put together without overthinking it. Every week brings something fresh, so there’s always a reason to check back and see what Natalie has found just for you.